https://www.chriscablecreative.com/work daily 1.0 2025-05-04 https://images.squarespace-cdn.com/content/v1/5af9e5d975f9eec0e772062d/1632408848503-CZKE6EHMRYNBG5BF1W6S/Screen+Shot+2021-09-23+at+10.53.39+AM.png Work | Chris Cable's Portfolio https://images.squarespace-cdn.com/content/v1/5af9e5d975f9eec0e772062d/1651110905568-I8F9O5G65GPGFZ8A44FQ/Screen+Shot+2022-04-27+at+9.51.37+PM.png Work | Chris Cable's Portfolio I was challenged with bringing awareness to Family Planning Telehealth services, targeting diverse groups, and letting men know that family planning is for them too. Research suggested that audiences felt most comfortable with a healthcare professional delivering the message and that convenience was a key motivator for using the service. Pictured above: 1/2 page ad https://images.squarespace-cdn.com/content/v1/5af9e5d975f9eec0e772062d/1737776188831-E6K729576N7U1XG9RODR/Screen+Shot+2025-01-24+at+10.36.11+PM.png Work | Chris Cable's Portfolio https://images.squarespace-cdn.com/content/v1/5af9e5d975f9eec0e772062d/1737776258528-WTGLKZ2UC1QC24PUOUR6/Screen+Shot+2025-01-24+at+10.37.30+PM.png Work | Chris Cable's Portfolio https://images.squarespace-cdn.com/content/v1/5af9e5d975f9eec0e772062d/1737776388617-T5G5HQEAUQ0CDIFFLPW5/Screen+Shot+2025-01-24+at+10.39.22+PM.png Work | Chris Cable's Portfolio https://images.squarespace-cdn.com/content/v1/5af9e5d975f9eec0e772062d/1651160907569-JAU9R9BEF4JJIRVP1TQ9/Screen+Shot+2022-04-28+at+11.47.25+AM.png Work | Chris Cable's Portfolio I co-created and executive produced The Wild Life, a branded content series for Zoo Knoxville that combines edutainment with impactful storytelling. https://images.squarespace-cdn.com/content/v1/5af9e5d975f9eec0e772062d/1737776621809-E10AY2QMIWF0ROZRXITC/Screen+Shot+2025-01-24+at+10.43.10+PM.png Work | Chris Cable's Portfolio https://images.squarespace-cdn.com/content/v1/5af9e5d975f9eec0e772062d/1737776900574-CG3KY8AZPHLP6KDFLDSM/image-asset.png Work | Chris Cable's Portfolio - "Planet Predator" Teaser Spot :30 | Zoo Knoxville https://images.squarespace-cdn.com/content/v1/5af9e5d975f9eec0e772062d/1742155673494-Z9UWAMEQ4VTQ1E1CUYCE/Screen+Shot+2025-03-16+at+4.07.11+PM.png Work | Chris Cable's Portfolio https://images.squarespace-cdn.com/content/v1/5af9e5d975f9eec0e772062d/1742155383887-O0NVABCE3QWTULJSHWRZ/Screen+Shot+2025-03-16+at+4.02.02+PM.png Work | Chris Cable's Portfolio Covenant Health’s fragmented network of 80+ websites created confusion for patients and operational headaches for internal teams. As part of the project team, I shepherded their goal of unifying this sprawling ecosystem into a single, seamless platform, streamlining over 1,000 pages with a scalable design system and user-centered approach. Together, we built a custom physician and location search tool, dramatically improving usability and access to care. By consolidating content into one CMS, we not only improved site speed and management efficiency, but also created a foundation for consistent storytelling and brand experience. https://images.squarespace-cdn.com/content/v1/5af9e5d975f9eec0e772062d/1713236493027-OPQYNIDX9VWSZGQJ7C75/Screen+Shot+2024-04-15+at+11.02.03+PM.png Work | Chris Cable's Portfolio www.thebuchananestate.com I had the privilege of leading the brand strategy for the Buchanan Estate, a distinguished new event venue in Kentucky. Collaborating closely with our senior brand designer, who spearheaded the logo design, I directed the development of a cohesive brand identity system. https://images.squarespace-cdn.com/content/v1/5af9e5d975f9eec0e772062d/1694289694857-LZO3Q8B321ASXMEO6GMR/Screen+Shot+2023-08-26+at+7.31.17+PM.png Work | Chris Cable's Portfolio I partnered with our strategist and designer to craft a comprehensive brand strategy for Westbrae Natural, focusing on mission, vision, positioning, product messaging, and competitive analysis. This lead to a brand strategy not only for the brand but for its products. Under a new (private) acquisition, Westbrae found itself with no marketing, no collateral, and no brand. With a new brand and content strategy, I lead the development of the visual system and creation of product photography through innovative 3D modeling techniques. We’ll soon launch a new digital e-commerce experience. https://www.chriscablecreative.com/about-chris daily 0.75 2025-05-04 https://images.squarespace-cdn.com/content/v1/5af9e5d975f9eec0e772062d/1528844360531-FOTX5GGH63FG7HTWIQI4/FullSizeRender-7.jpg Contact | Chris Cable Portfolio - Shape. Don't Shift.