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    <lastmod>2026-05-15</lastmod>
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      <image:title>Case Studies | Chris Cable's Portfolio</image:title>
      <image:caption>I was challenged with bringing awareness to Family Planning Telehealth services, targeting diverse groups, and letting men know that family planning is for them too. Research suggested that audiences felt most comfortable with a healthcare professional delivering the message and that convenience was a key motivator for using the service. Pictured above: 1/2 page ad</image:caption>
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      <image:title>Case Studies | Chris Cable's Portfolio</image:title>
      <image:caption>I co-created and executive produced The Wild Life, a branded content series for Zoo Knoxville that combines edutainment with impactful storytelling.</image:caption>
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      <image:title>Case Studies | Chris Cable's Portfolio</image:title>
      <image:caption>www.thebuchananestate.com I had the privilege of leading the brand strategy for the Buchanan Estate, a distinguished new event venue in Kentucky. Collaborating closely with our senior brand designer, who spearheaded the logo design, I directed the development of a cohesive brand identity system.</image:caption>
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      <image:title>Case Studies | Chris Cable's Portfolio</image:title>
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      <image:title>Case Studies | Chris Cable's Portfolio</image:title>
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      <image:title>Case Studies | Chris Cable's Portfolio</image:title>
      <image:caption>I led the charge on the zoo’s first evergreen shoot</image:caption>
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      <image:title>Case Studies | Chris Cable's Portfolio</image:title>
      <image:caption>To build the new zooknoxville.org site with my team, we conducted user research and market intelligence to inform content and UX strategy, design direction, SEO strategy, and more.</image:caption>
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      <image:title>Case Studies | Chris Cable's Portfolio</image:title>
      <image:caption>Billboard creative for Dawn of the Dinosaurs Summer Exhibit 2023</image:caption>
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      <image:title>Case Studies | Chris Cable's Portfolio</image:title>
      <image:caption>Opening of the new ARC Campaign—the largest capital project in Zoo Knoxville history</image:caption>
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      <image:title>Case Studies | Chris Cable's Portfolio</image:title>
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      <image:title>Case Studies | Chris Cable's Portfolio</image:title>
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      <image:title>Case Studies | Chris Cable's Portfolio</image:title>
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      <image:title>Case Studies | Chris Cable's Portfolio</image:title>
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      <image:title>Case Studies | Chris Cable's Portfolio</image:title>
      <image:caption>To build the new zooknoxville.org site with my team, we conducted user research and market intelligence to inform content and UX strategy, design direction, SEO strategy, and more.</image:caption>
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      <image:title>Case Studies | Chris Cable's Portfolio</image:title>
      <image:caption>Billboard creative for Dawn of the Dinosaurs Summer Exhibit 2023</image:caption>
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      <image:title>Case Studies | Chris Cable's Portfolio</image:title>
      <image:caption>Opening of the new ARC Campaign—the largest capital project in Zoo Knoxville history</image:caption>
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      <image:title>Case Studies | Chris Cable's Portfolio</image:title>
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      <image:title>Case Studies | Chris Cable's Portfolio</image:title>
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  <url>
    <loc>https://www.chriscablecreative.com/about-chris</loc>
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    <lastmod>2026-04-30</lastmod>
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      <image:title>Contact | Chris Cable Portfolio - Shape. Don't Shift.</image:title>
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    <loc>https://www.chriscablecreative.com/new-page-1</loc>
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    <lastmod>2026-05-15</lastmod>
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      <image:title>Productions</image:title>
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      <image:title>Productions</image:title>
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