https://www.chriscablecreative.com/case-studies daily 1.0 2026-08-08 https://images.squarespace-cdn.com/content/v1/5af9e5d975f9eec0e772062d/1651110905568-I8F9O5G65GPGFZ8A44FQ/Screen+Shot+2022-04-27+at+9.51.37+PM.png Case Studies | Chris Cable's Portfolio I was challenged with bringing awareness to Family Planning Telehealth services, targeting diverse groups, and letting men know that family planning is for them too. Research suggested that audiences felt most comfortable with a healthcare professional delivering the message and that convenience was a key motivator for using the service. Pictured above: 1/2 page ad https://images.squarespace-cdn.com/content/v1/5af9e5d975f9eec0e772062d/1651160907569-JAU9R9BEF4JJIRVP1TQ9/Screen+Shot+2022-04-28+at+11.47.25+AM.png Case Studies | Chris Cable's Portfolio I co-created and executive produced The Wild Life, a branded content series for Zoo Knoxville that combines edutainment with impactful storytelling. https://images.squarespace-cdn.com/content/v1/5af9e5d975f9eec0e772062d/1742155673494-Z9UWAMEQ4VTQ1E1CUYCE/Screen+Shot+2025-03-16+at+4.07.11+PM.png Case Studies | Chris Cable's Portfolio https://images.squarespace-cdn.com/content/v1/5af9e5d975f9eec0e772062d/1713236493027-OPQYNIDX9VWSZGQJ7C75/Screen+Shot+2024-04-15+at+11.02.03+PM.png Case Studies | Chris Cable's Portfolio www.thebuchananestate.com I had the privilege of leading the brand strategy for the Buchanan Estate, a distinguished new event venue in Kentucky. Collaborating closely with our senior brand designer, who spearheaded the logo design, I directed the development of a cohesive brand identity system. https://images.squarespace-cdn.com/content/v1/5af9e5d975f9eec0e772062d/24db6d48-a9ff-4014-b0e4-76315b078716/Screenshot+2026-05-15+at+4.24.49%E2%80%AFPM.png Case Studies | Chris Cable's Portfolio https://images.squarespace-cdn.com/content/v1/5af9e5d975f9eec0e772062d/e3bff3fb-9157-4e13-aeae-bf88717144de/Screenshot+2026-05-15+at+5.01.28%E2%80%AFPM.png Case Studies | Chris Cable's Portfolio https://images.squarespace-cdn.com/content/v1/5af9e5d975f9eec0e772062d/1694289694857-LZO3Q8B321ASXMEO6GMR/Screen+Shot+2023-08-26+at+7.31.17+PM.png Case Studies | Chris Cable's Portfolio https://images.squarespace-cdn.com/content/v1/5af9e5d975f9eec0e772062d/1737776188831-E6K729576N7U1XG9RODR/Screen+Shot+2025-01-24+at+10.36.11+PM.png Case Studies | Chris Cable's Portfolio https://images.squarespace-cdn.com/content/v1/5af9e5d975f9eec0e772062d/1786145758957-S8VYE87TOETPEC7EGWXL/image-asset.png Case Studies | Chris Cable's Portfolio We created an interactive booth for b2b camping software company, Staylist. Using an abandoned storage container, we painted, added electric, and propped it out for guests to come in, test out the technology, and get down to business. https://images.squarespace-cdn.com/content/v1/5af9e5d975f9eec0e772062d/1786147558998-YZYY2WREETQ6BWBAUZHC/image-asset.png Case Studies | Chris Cable's Portfolio - Reigniting "The Last Great Colosseum" Bristol Motor Speedway was facing a steep decline in ticket sales driven by shifting demographic trends. Longtime fans were disengaging, younger audiences weren't filling the gap, and half of the ticket buyer base lived locally. The brand needed a campaign bold enough to reignite its core fanbase while making the thunderous local legend relevant to a new generation. https://images.squarespace-cdn.com/content/v1/5af9e5d975f9eec0e772062d/8fca7e22-7624-49cb-a283-4a3fb1bab358/Screenshot+2026-08-07+at+7.58.33%E2%80%AFPM.png Case Studies | Chris Cable's Portfolio I was Creative Director and Executive Producer during the launch of Dawn of the Dinosaurs. My concept and script came to life for one of the zoo’s most successful campaigns, inclusive of an in-mall activation to match. Watch the Video. https://images.squarespace-cdn.com/content/v1/5af9e5d975f9eec0e772062d/7557fffb-f367-4d9b-ae11-83626f32088f/Screenshot+2026-08-07+at+4.59.49%E2%80%AFPM.png Case Studies | Chris Cable's Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5af9e5d975f9eec0e772062d/8c10fd6f-15b9-4ec6-a10f-7f9a5a29d93b/Screenshot+2026-05-15+at+4.25.20%E2%80%AFPM.png Case Studies | Chris Cable's Portfolio To build the new zooknoxville.org site with my team, we conducted user research and market intelligence to inform content and UX strategy, design direction, SEO strategy, and more. https://images.squarespace-cdn.com/content/v1/5af9e5d975f9eec0e772062d/38f2a676-4b1b-4ac8-825f-949a4e0b7ae8/Screen+Shot+2021-09-23+at+10.53.39+AM.png Case Studies | Chris Cable's Portfolio Opening of the new ARC Campaign—the largest capital project in Zoo Knoxville history https://images.squarespace-cdn.com/content/v1/5af9e5d975f9eec0e772062d/5c333008-6ec1-4346-8434-c78e9d29ab74/Screenshot+2026-08-07+at+4.59.18%E2%80%AFPM.png Case Studies | Chris Cable's Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5af9e5d975f9eec0e772062d/1694290090940-6HG5NL7B2E21DUCGR542/Screen+Shot+2023-09-09+at+4.07.44+PM.png Case Studies | Chris Cable's Portfolio https://images.squarespace-cdn.com/content/v1/5af9e5d975f9eec0e772062d/9a994909-7c62-412e-b992-f38d800ebc30/Screenshot+2026-08-07+at+7.50.18%E2%80%AFPM.png Case Studies | Chris Cable's Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5af9e5d975f9eec0e772062d/1694290175944-FG6OVJJX3QH0FX97OXKJ/Screen%2BShot%2B2023-09-09%2Bat%2B4.07.37%2BPM.jpg Case Studies | Chris Cable's Portfolio https://images.squarespace-cdn.com/content/v1/5af9e5d975f9eec0e772062d/280228d0-fe9a-4870-92cf-97d3e6def2ee/Screenshot+2024-01-16+at+12.42.08+PM.png Case Studies | Chris Cable's Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5af9e5d975f9eec0e772062d/d9532e1c-e814-4fc1-9022-ea909fe2438a/Screenshot+2026-08-07+at+7.41.12%E2%80%AFPM.png Case Studies | Chris Cable's Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5af9e5d975f9eec0e772062d/ea3c45bb-eaf2-42f5-8880-b22109a8befa/Screenshot+2026-05-15+at+4.58.15%E2%80%AFPM.png Case Studies | Chris Cable's Portfolio https://images.squarespace-cdn.com/content/v1/5af9e5d975f9eec0e772062d/9c287b62-11d8-4ab3-9a29-7b56954c7f18/Screenshot+2026-05-15+at+4.59.28%E2%80%AFPM.png Case Studies | Chris Cable's Portfolio https://images.squarespace-cdn.com/content/v1/5af9e5d975f9eec0e772062d/8a59b959-8d53-4b2d-924f-0b13d4a06f9a/Screenshot+2026-08-07+at+7.38.56%E2%80%AFPM.png Case Studies | Chris Cable's Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5af9e5d975f9eec0e772062d/1746373171400-I4XNVDJLFVDHR2MPLB6I/Screen+Shot+2025-05-04+at+11.37.29+AM.png Case Studies | Chris Cable's Portfolio https://images.squarespace-cdn.com/content/v1/5af9e5d975f9eec0e772062d/1746373122539-6XR7GYO2FBHLJHT4HDRH/Screen+Shot+2025-05-04+at+11.36.47+AM.png Case Studies | Chris Cable's Portfolio To build the new zooknoxville.org site with my team, we conducted user research and market intelligence to inform content and UX strategy, design direction, SEO strategy, and more. https://images.squarespace-cdn.com/content/v1/5af9e5d975f9eec0e772062d/1746373137658-KZ1K06AMZXENMISOYWU5/Screen+Shot+2025-05-04+at+11.36.56+AM.png Case Studies | Chris Cable's Portfolio Billboard creative for Dawn of the Dinosaurs Summer Exhibit 2023 https://images.squarespace-cdn.com/content/v1/5af9e5d975f9eec0e772062d/1746373169971-MA4R1K4I4FA28PNC5FRI/Screen+Shot+2025-05-04+at+11.37.36+AM.png Case Studies | Chris Cable's Portfolio Opening of the new ARC Campaign—the largest capital project in Zoo Knoxville history https://images.squarespace-cdn.com/content/v1/5af9e5d975f9eec0e772062d/92a5294f-b308-4287-9950-b691f36c1118/Screenshot+2026-05-15+at+5.01.28%E2%80%AFPM.png Case Studies | Chris Cable's Portfolio https://images.squarespace-cdn.com/content/v1/5af9e5d975f9eec0e772062d/8c927801-3a7d-4a26-965b-d9ec36516ce1/Screenshot+2026-05-15+at+5.03.42%E2%80%AFPM.png Case Studies | Chris Cable's Portfolio https://images.squarespace-cdn.com/content/v1/5af9e5d975f9eec0e772062d/2d1de781-1eef-4f19-9cab-0eaf5987653a/Screenshot+2026-05-15+at+5.03.50%E2%80%AFPM.png Case Studies | Chris Cable's Portfolio https://images.squarespace-cdn.com/content/v1/5af9e5d975f9eec0e772062d/7dec0c9a-e616-4c0e-8fe2-35249e8ecead/Screenshot+2026-07-28+at+9.04.54%E2%80%AFAM.png Case Studies | Chris Cable's Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5af9e5d975f9eec0e772062d/abed86a1-e7d0-4b25-9119-bf89f4649fad/Screenshot+2026-05-15+at+5.03.55%E2%80%AFPM.png Case Studies | Chris Cable's Portfolio