Shape. Don't Shift.
CLIENTS worked with:
+ Zoo Knoxville
+ Rock City
+ Bush Bean’s
+ The Buchanan Estate
+ Knox County Health Department
+ WIC
+ Staylist Campground Management (SaaS)
+ Bristol Motor Speedway
+ TN Entertainment
+ Biltmore Estate
Award-winning brand marketer and creative director with nearly 15 years of experience shaping brand narratives, building integrated campaigns, and leading high-performing creative teams. Proven track record in pitching and winning major accounts, directing emotionally resonant and results-driven campaigns, and driving business growth through brand storytelling across all channels—from broadcast to digital, social to UGC. Passionate about crafting culture-shaping ideas and mentoring the next generation of creatives.
Key Strengths:
Full-funnel campaign leadership (TV, CTV, paid digital, social, UGC)
Emotionally resonant storytelling and performance creative
Pitching and winning new business across multiple industries
Deep experience in tourism, healthcare, finance, conservation, and lifestyle brands
Cross-functional collaboration with strategy, media, and production
Team mentorship and creative ops leadership
High-level client leadership (VPs, CMOs, Executive Boards)