Shape. Don't Shift.
CLIENTS worked with (TRAVEL TOURISM, CPG, NONPROFIT, TECH):
+ Biltmore
+ Zoo Knoxville
+ Visit Southwest Virginia
+ Covenant Health
+ Discovery Park of America
+ Rock City
+ Bush’s Beans
+ The Buchanan Estate
+ Knox County Health Department
+ WIC
+ Bristol Motor Speedway
+ TN Entertainment
I have lead creative and content at the intersection of strategy and design, and performance. For 15 years, I’ve helped brands clarify their narrative, build integrated campaigns, and scale creative systems that drive measurable growth.
I’ve build and led high-agility teams, pitched and won major accounts, managed a department P&L, and translated insights into work that moves people; across broadcast, digital, social, and AI platforms.
My focus is simple: creative work that resonates culturally and delivers results. I believe clear expectations and operations lead the way toward greater creative momentum.
In short, I’m a builder of ideas, teams, and business infrastructure.