Seasonal Video Campaigns & Brand Expression Strategy
Across multiple years and campaign cycles, I led the development of KTVA Credit Union’s video content strategy, crafting seasonal campaigns that enhanced brand recall and deepened audience connection. For the most recent series, I scripted, storyboarded, and directed custom-shot videos with original music, introducing a dynamic new motion style that reimagined KTVA’s brand arrow as a visual metaphor for life’s journey. The campaign emphasized the convenience of KTVA’s technology, celebrated member diversity, and reinforced the brand platform across web, email, and social—resulting in a cohesive, impactful expression of the brand’s mission.