I partnered with our strategist and designer to craft a comprehensive brand strategy for Westbrae Natural, focusing on mission, vision, positioning, product messaging, and competitive analysis. This lead to a brand strategy not only for the brand but for its products. Under a new (private) acquisition, Westbrae found itself with no marketing, no collateral, and no brand. With a new brand and content strategy, I lead the development of the visual system and creation of product photography through innovative 3D modeling techniques. We’ll soon launch a new digital e-commerce experience.
3D animated Canimations™ created by my team
This work revitalized the brand's market presence and highlighted its natural, wholesome values to better connect with consumers.
Westbrae Natural started as a small grocery store in Anaheim, California, and became one of the most authentic organic-certified national brands to date. We are continuing a larger strategic partnership that will build a strategic storytelling device to detail the mission of Westbrae — saving the world one bean at a time.