Chris Cable was writer for the the Coming For You Campaign for Zoo Knoxville.
I spearheaded the “Coming For You” integrated marketing campaign for Zoo Knoxville, which teased the grand opening of their state-of-the-art Amphibian & Reptile Conservation Campus.
In collaboration with the media team, I executed a comprehensive plan across social, digital, and programmatic media channels. I directed the production of the teaser and launch commercial, and oversaw the brand and content strategy that lead to a successful mix of traditional and digital (including paid search).
I coordinated with the Zoo Knoxville team and internal stakeholders to ensure their Paid, Owned, Earned and Shared media were sharing the same message, seamlessly promoting the largest habitat opening in their history.